In the wake of the devastating Palisades fire that destroyed iconic local skate shop Paliskates, global music superstar Avril Lavigne is helping the shop rise from the ashes.
In conjunction with Lavigne, Paliskates is offering a limited-edition sweatshirt, with 100% of proceeds going directly to support the rebuilding and reopening of Paliskates.
The exclusive merchandise will go on sale live on Tuesday, May 6, 2025, at 8 a.m. PST at www.paliskates.net/avril. The custom-designed sweatshirt blends Avril’s signature style with Paliskates’ gritty, skate-forward roots.
Designed in collaboration with local artists, and screen printed in Los Angeles, the sweatshirt is more than just gear—it’s a symbol of resilience, community, and the culture that Paliskates has nurtured for over a decade.
The quantities of sweatshirts are extremely limited, and fans are encouraged to act fast. Once they’re gone, they’re gone. Fans can also donate directly to the rebuilding efforts www.paliskates.net/donate.
Lavigne and Paliskates first teamed up earlier this year during the GRAMMY® Awards when Lavigne made a surprise appearance in a special commercial for the skate shop that aired throughout the ceremony to promote local businesses affected by the devastating wildfires. https://www.instagram.com/avrillavigne/reel/DFmHLcmRvv6/?hl=en
“Paliskates is more than a store—it’s a place where skaters and artists have called home for over 25 years,” Lavigne said. “After meeting Erica and hearing her story, I knew I wanted to continue our relationship further. It’s going to take years to rebuild the community that was lost, but I know the community is strong and with businesses like Paliskates leading the way it will come back stronger. Doing this merch drop is one piece of helping them regain what the fire took away.”
Paliskates owner and founder Erica Simpson said, “The shop has become more than a retail space—it’s a second home for generations of skaters and surfers. What began as a hub for local kids has grown into a multi-generational community, with parents now bringing their own children to share in the vibe and values they grew up with. We are proud to support up-and-coming skaters, sponsor local events, and give young people a safe place to hang out and create.”
About PALISKATES
Founded in 1999 on Swarthmore, Paliskates has been a beloved neighborhood skate shop and a cornerstone of the Pacific Palisades community for more than two decades. As LA’s premier destination for all things skate and surf and the longest-running female-owned skate shop in the country, Simpson built Paliskates on the independent spirit of skate and surf culture—irreverent, strong, athletic, and inclusive. Paliskates offers a carefully curated collection of gear, apparel, and exclusive merch that reflects the soul of the culture it celebrates.
About AVRIL LAVIGNE
Avril Lavigne has made history, smashed records, and consistently blazed a trail of her own as an uncompromising force in music and culture. Beyond selling 50 million albums worldwide with
12.5 million units sold in the U.S. alone, she has notched eight GRAMMY® Award nominations, has won 10 JUNO Awards, was appointed to the Order of Canada (2024), and is a Canada Walk of Fame (2023) and Hollywood Walk of Fame (2022) recipient. In June 2024, Avril released her first-ever Greatest Hits album featuring 20 career-spanning fan-favorites from her record-smashing catalog, which was extended with 2025 dates, starting this month. For tour dates and all other information, please visit www.avrillavigne.com.
