Gelson’s Returning: Yes or No?

Gelson’s Market in Pacific Palisades was a favorite with many shoppers. After it burned in January 2025, residents want it to come back.

Nextdoor, the adult version of the children’s game “telephone” has printed numerous assumptions from different people about whether the Gelson’s store at the intersection of Antioch, Via de la Paz and off Sunset Boulevard was coming back. One person wrote “I heard from secret sources that Gelson’s will become a dollar store/laundromat.”

Another person wrote, [I hope tongue-in-cheek], “It will be a check cashing place and a marijuana dispensary.”

A reasonable person wrote, “Everyone needs to stand down on rumors and innuendos. All due respect the majority of this is based on zero facts and incorrect information, such as ‘I was told this from a box person who is working at a different Gelson’s location.’

He added, “STOP! This kind of guessing doesn’t help anyone and it certainly doesn’t help the neighborhood. Pacific Palisades has over 28,000 thousand residents and markets and retail will come back to serve the community and make money. The best thing we can all do is get back as quickly as possible, so we can achieve the density levels needed for markets to come back. Until then, unless you have factual information don’t post hearsay and falsehoods. It doesn’t do any good at all.”

Last year, this editor reached out to sources for Ralphs and Gelson’s and was told both planned to return. Since only about a fourth of the town’s population is back, both stores felt there was not a market, yet, to rush back to.

This editor called Gelson’s corporate office on January 22, 2026, and spoke to a person who said the store is coming back. That person told me to email someone higher up on the corporate ladder about a timeline. This editor did.

This editor received a call on January 27. “Yes,” Gelson’s is coming back. Their spokesperson Myra said, no timeline yet, but they are now working through logistics, including insurance.