Petit Ami Has a New Location and Name: Keetan 

Formerly Petit Ami, the store Keetan has relocated to 1015 Swarthmore.

When Petit Ami, which was located at the corner of Swarthmore Avenue and Antioch closed last month, many residents were concerned that one of their favorite children’s clothing store was gone.

Residents with children will be happy to learn the store has moved a block away to 1015 Swarthmore Avenue, near PaliSkates and within steps of Caruso’s Palisades Village.

Store owner Pamela Hayer, who has been in the children’s clothing business for more than 20 years, has been a mainstay in Pacific Palisades for 16 years.

With the move, the store has been renamed Keetan, after the owner’s 11-year-old son.

“When we had the opportunity to relocate our business with a fresh and bright new aesthetic, it felt like we needed a new name, and Keetan felt right,” Hayer told Circling the News by email. Her son initially attended Palisades Elementary through third grade but is now at Braddock Maddock in Culver City. “He still has many friends from Pali,” she said.

“We are excited to open our doors again for business and invite customers to see the new location,” said Hayer, who explained that she had wanted to remodel her previous store, but TOPA, which manages the Business Block building, was not renewing or signing new leases. “We did not want to invest the money if we didn’t have a long lease.”

With the move to a new store, this was also the right time to grow the collection.

“We have had the privilege of getting to know our customers, who are most often locals,” Hayer said. “We expanded our supply after traveling to New York and Paris, looking to curate a collection of new brands because we felt like we had really outgrown our old location.”

“We carry many European designer brands — Stella McCartney, Chloe, Moncler, along with European boutique brands — Morley, Louis Louise, Finger in the Nose, Babe + Tess,” Hayer said. She also carries “the comfy staples our customers love, such as Aviator Nation, SOL Angeles, Spiritual Gangster and Munster.”

Looking for dress clothing can be a problem, particularly if one needs an outfit for a child for special occasion, such as a wedding or birthday or a special holiday.

“Customers can shop for specialty clothing as well as basics for everyday wear,” Hayer said. “We carry newborn sizes to size 14 for boys and girls.”

Keetan has two older sisters – Sarena, 28, who is in her final year of medical school at Brown University, and Simran, 26, who works as a manager at the Fairmont Plaza in Century City.

Hayer said, “Even though we are closed for business because of the coronavirus, we are here for our customers. We can be reached via email or by phone (310) 459-0011.”

Unfortunately, Keetan is not set up for online sales, but Hayer said, “We can do in-store personal appointments and phone orders and we offer free delivery or curbside pickup.”

Visit: (or just walk by the store window for inspiration– the clothes are incredibly cute).

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