The Bay Theater on Swarthmore will open this Friday, October 22, with Jeymes Samuel’s new Western “The Harder They Fall,” which Netflix is distributing. Netflix will also offer free screenings of two of its animated family films, “Vivo” and “The Mitchells vs. The Machines.”
According to the Hollywood Reporter “During the first few weeks after the Bay opens, free popcorn and beverages will be served at all shows.”
Netflix will use the theater to host special events, screen classic films and showcase its own original theatrical films. Financial terms were not disclosed, according to the L.A. Times.
Netflix is investing in some theaters because several top filmmakers want their films shown on the big screens, and in order to be considered for Oscar consideration, a film has to have been shown in a theater.
The L.A. Times Story “Netflix Takes over Bay Theater at Caruso’s Palisades Village,” had a major error. Resident Rosalie Huntington wrote to the Times,
“In your story, you state that the Bay Theater was renovated. Not so. This new Bay Theater is brand new construction in a different location from the original — about four blocks away.
“Yes, the original eventually became a hardware store. And it remains a hardware store — now owned by Anawalt. The original Bay location, now the hardware store, is 15140 Sunset Blvd.
“The new version of the Bay was built by Rick Caruso as part of his outdoor mall. It opened in fall of 2018. It’s at 1035 N. Swarthmore Ave.”
L.A. Times told Huntington they would print a correction.
The Hollywood Reporter’s story “Netflix to Operate Historic Palisades Bay Movie Theater” explained that the deal expands the streamer’s ability to show its movies on the big screen during awards season.
Netflix already operates the Egyptian Theater in Hollywood and New York’s Paris Theater and plans to use the Bay Theater for special events, screenings of beloved classic films and theatrical releases of its films. The Bay Theater will keep the 35mm projector that Cinepolis had installed.
In a statement to THR, Scott Stuber head of Netflix global films said, “The Bay is one of those rare places that’s modern but also feels like a throwback experience of your local main street cinema. Together with Caruso, we’re excited to welcome movie lovers back to Palisades Village and join the local community.”
The Palisades Village Bay Theater, which opened in November 2018, features five customized screening rooms, reclining seats, in-theater food and a lobby bar.
Netflix will also work with Palisades Village on a calendar of complementary events located at the center’s park.
The Bay Theater will have ticket prices ranging from $12 for adults, and $10 for seniors and children. Taxes and special format charges may apply.
Tickets for “The Harder They Fall” available at: Atomtickets.com
To claim complimentary tickets for “Vivo” or “The Mitchells vs. The Machines,” stop by the Bay Theater box office Monday, October 18 through Thursday, October 21 from 3 to 6 p.m. Advance tickets limited to five per person while supplies last.