Aid P.R.I.D.E.’s Efforts in Keeping the Palisades Beautiful

P.R.I.D.E. planted the fallow- and weed-filled median on Sunset Boulevard and is maintaining it.

Residents are invited to help P.R.I.D.E. keep Pacific Palisades beautiful.

Founded in 1992, P.R.I.D.E.’s mission has been to improve and enhance the visual appeal of the Palisades, specifically the business community. The Marquez Triangle, the road medians at Sunset Boulevard and Chautauqua and the median on Sunset by the Palisades High School Baseball field are all P.R.I.D.E. projects.

The money for these projects comes from resident donations. Now for a short time, P.R.I.D.E., a 501(3)(C), is offering all community members who donate $500, a Donor Brick on the P.R.I.D.E. Walk of Fame. Orders will be accepted through the end of February, and bricks will be etched and placed sometime in April.

Palisades P.R.I.D.E. President John Padden said, “We have about 1,500 existing bricks in the sidewalk on the north side of Sunset just east of Erewhon.

“These bricks represent all of the old TILE donors that were once on Swarthmore as well as a number of new brick donors who have donated to get their own personalized bricks,” said Padden, who noted that new bricks can be personalized with a unique message as a way to honor or to remember a family member or a brick can simply include a name.

Each brick is $500 and is considered a tax-deductible donation. To place an order, go to the website: Or if a resident would rather pay by check, make it to PRIDE in the amount of $500, include the message to be displayed on the brick (and a contact telephone number, in case there are questions) and mail to: Palisades PRIDE, 15332 Antioch St. #13, Pacific Palisades, Ca. 90272.

Brick inscription specifications:
Message can be three lines max,
18 characters maximum, per line (including spaces)

If a $500 donation is too steep, donations of any amount are gratefully accepted and will be used to help, plant and maintain medians and other beautification efforts.

Additionally, if a resident wants to adopt a bench ($1,750) or a trash bin ($1,500), which includes a personalized bronze donor plaque (tax-deductible), those opportunities also exist.

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2 Responses to Aid P.R.I.D.E.’s Efforts in Keeping the Palisades Beautiful

  1. Susan Lynch says:

    How does one volunteer to assist with projects?

  2. Sue says:


    Go to the group’s website and there’s a place to contact members. I’m sure the group would love more volunteers.


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