Some of the people who live in the “Polo Fields” neighborhood — the land between Paul Revere Middle School and the historic Riviera golf course — are shocked that kids go to school or that golfers use the course. Even more shocking, a major PGA golf tournament is held once a year. It’s a pure week of horror—much like the catastrophic fires that periodically threaten Pacific Palisades!
It must have come as a surprise to the people who purchased these homes, that moving next to a golf course that was built in 1926 and a school that opened in 1955, could generate traffic.
The Tiger Woods Foundation (TGR), which benefits from the Genesis Open, targets underserved kids throughout Southern California. In a 2020 interview with reporters, Woods said, “We’ve had nearly 300 kids come through the scholarship programs and we’ve served over a million kids now, so it’s been tremendous for us to come back to the area where it all started to have this type of event.”
This past Saturday, about 1,000 youth came to the Riviera, with TGR providing transportation and food and beverages. TGR also works with setting up the tournament.
Joe Reda, the operations manager for TGR Live, sent a message to people who live near the course and said he had spoken to LADOT and appraised them of the upcoming tournament traffic and the proposed rideshare arrangement with Uber. He said there would be staffing on Brinkley to “specifically monitor the operations,” and he would be visiting neighborhood homes to introduce himself and talk more about the plan.
The response was immediate from one neighbor, Reza Akef, who wrote: “As the [Pacific Palisades] community council representative for this area, I am going to tell you that your rideshare plan was NOT approved by the community. Please change it immediately. I have cc’d the L.A. City Council office and the Pacific Palisades Community Council president as well.
“You can move your rideshare people to get on the shuttle at the parking lot in Santa Monica with everyone else, but you cannot continue to infringe on the quality of life of our neighborhood and expand your program like you are trying to do this year. In fact, you’re lucky that you have a program this year because quite frankly, the Riviera Country Club has not been a good neighbor every other day of the year for the past few years, even after being told by the City to behave.”
Another resident wrote CTN and complained about traffic generated by Paul Revere and the Genesis tournament.
This editor is not too sympathetic because I live next to Temescal Canyon Road, near the high school, and must contend with ancient stadium lights that invade the neighborhood—and diesel trucks that line up on Temescal with motors idling, and beach traffic and hiking traffic that crowd this road.
So, I live in an area of town that has year-round issues, but I hate meanness. A Polo Fields neighbor told Joe Reda that their kids had put up a stand on Longworth and made $814 selling lemonade and snacks. They acknowledged the kids would have never made that much money without the generosity of the golf fans, and they wrote, “We’ve reached out to both Make-A-Wish and Starry Night to share this story and would love for the Genesis Open and Tiger Foundation to be a part of the donations we’ll make to them. We’d love to have your support!!”
Reda replied, “Thank you so much for this blessing on my Sunday morning. Please tell me the address and I will see if I have anything to add to sell for your worthy charities.”
It should have been a heartwarming moment, but instead, Akef wrote:
“All I’ve got is a ton of extra noises, people using my front yard as an Uber pick-up spot, littering of cups, beer cans and scooters in front of my house, and private drivers parking in front of my house smoking their cigarettes.
“Oh, and how fun it’s been moving my car every two hours because parking enforcement is marking my tires. I had to remind a very nice officer to remember I just moved as he pulled out his ticket machine. It’s not a fun game.
“Next year you better have more traffic control or volunteers along all of Allenford to police your people and their effect on our quality of life. Maybe you need to put ropes up the sidewalks all the way to 26th Street to keep them moving like cattle. Further, find a way to make our streets for local access only during your tournament or at least pretend to do so with street monitors.
“This is a lot worse than two years ago. We are very annoyed.”
Here’s a suggestion. If homeowners are unhappy about the impact of the Genesis tournament every February, I’m sure they could rent their house for a week for a nice amount and travel to Hawaii, safely removed from the turmoil.