Red Cross Giving Day Is March 23

Village Green President Marge Gold and Sotherby’s realtor Josie Tong hold up Red Cross signs to remind residents of the importance of giving blood and donating.

Sotheby’s realtor Josie Tong is on the executive board of the American Red Cross LA Region and wants to remind residents that tomorrow, March 23, is Red Cross Giving Day.

To remind residents of the importance of the Red Cross, lawn signs were placed around the Village Green. The dolphin fountain in the center of the private triangular park, bordered by Sunset Boulevard, Swarthmore and Antioch Streets will be lit in red as a reminder of the importance of this organization.

Residents can help by giving blood. Tong said that the Red Cross is facing a national blood crisis and without more donors, hospitals may have to make tough decisions about which patients receive transfusions and who must wait.

There are two ways to help by scheduling a blood donation or launching a SleevesUp blood drive campaign by inviting friends and relatives from across the country to give blood. (

Give support to disaster survivors, military members and their families, by donating.

Or residents are asked to donate their time by becoming Red Cross volunteers  spreading the word about the need for blood donations and convalescent plasma and posting to social media channels about the Red Cross #HelpCantWait.

March has been Red Cross Month since 1943, when President Franklin D. Roosevelt said, “I request that during that month our people rededicate themselves to the splendid aims and activities of the Red Cross.” Since then, every U.S. President, including Joe Biden, has proclaimed March “Red Cross Month.”

Tong, who started volunteering for the American Red Cross in 2008, reminds residents of the Woolsey Fire in November 2018, when a Red Cross shelter was set up at Palisades High School.

“I took a crash course on disaster operations the next evening and by 6 a.m. the following morning I was reporting to duty at the shelter. It was a day I would never forget – being with people who were forced to evacuate and not knowing if they would have a home to go back to,” Tong said. “Our town came together to help those in need. Neighbors stopped by all day offering food and donations and asking what they could do to help.”

Tong told residents “Thank you so much for all your support!!!”


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