The Pacific Palisades Design Review Board will meet on Zoom next Wednesday, October 28, to finalize its recommendation regarding what color to paint the historic Business Block building in the heart of town.
The DRB has been working with TOPA (owner of the “Pink Building”) and Gensler, the design firm hired by TOPA, ever since Gensler representatives presented their proposed plans to “refresh” the exterior of the iconic 1924 Spanish Revival building back in July.
Initially, Gensler presented the building painted white with black and white awnings. The DRB suggested that the “updated modern look” did not fit with the building’s historical background. The firm went back to the historic photos of the building and returned for a second DRB meeting on September 24, presenting a different look.
TOPA officials were clear that they wanted to work with the town and the DRB, but that they also had to take into consideration the commercial aspect of renting to tenants who favored a more contemporary look. (Circling the News reported on this: https://www.circlingthenews.com/admiration-for-historic-business-block-building-underlies-a-cooperative-drb-hearing/).
Gensler presented three color choices and agreed to paint samples on the building for DRB members to personally view. At the September meeting one of the choices was described as cream with a nod towards pink.
Circling the News presented a photo of the three color choices and received the following comments from readers:
* “I really think it’s such a mistake to change the [bright] pink. The pink is so iconic and happy. It’s memorable! The peach will look dirty, especially next to bright white Caruso.”
* “The darker color on top is the closest to the current and the best!”
* “Why are they changing the color of the building? Most people love it the way it is and to the best of my knowledge, it has always been this color. It goes well with the architecture and makes it stand out. It will become just another boring white/beige building (don’t we have enough of those?) if the color is changed. Color brings joy. Leave it alone!”
* [Joking]: “I like the color on the left of the white stripe.”
* “The color on the wall above the awnings is still the best choice.”
Resident Marge Gold told CTN that the name of the paint color had been written in pencil above the color.
Next week’s DRB meeting starts at 6:30 p.m. on Zoom and is open to the public, with public comment allowed. To attend, go to https://planning-lacityorg.zoom.us/j/84259995277. Password: 522075. Go to link above and enter password when prompted. Or join by phone: +1-213-338-8477 or +1-669-900-9128. Webinar ID: 859 9703 5214. Dial one of the phone numbers listed above. You will be asked for a Webinar ID, enter “970 8576 7528” followed by “#” (pound sign). You will be asked to enter a participant ID, enter “#” (pound sign) to continue. Then you will then be joined into the webinar.