“The fact is, 14 out of 15 City Council members in this city have been on a government paycheck and in elected office for at least 20 years, some as long as 40 years. If they knew how to fix it they would have done it by now,” Craig Greiwe told L.A. Weekly in a February story. “So, it’s time for us to take a look at what we are going to do from the outside, how we are going to shift public opinion, how we are going to shift the future, and not through a patchwork of neighborhood programs and short-term initiatives, but through big, impossible, consumer-facing shifts.”
On Monday, June 28, from 6:30 to 8:30 p.m., Santa Monica Canyon resident and businessman Frank Langen will host a “Rise Together” fundraising event with Greiwe that organization’s founder.
On the Eventbrite site, it states that “For far too long, this city has been run by out-of-touch leaders who don’t represent us or our interests. But it doesn’t have to be that way! Rise Together is building the largest movement of everyday Angelenos across the city. They’re working to unite all groups . . . and also everyday people who don’t normally tune in. If we’re going to guarantee change in Council District 11 and across this city, we need everyone in a tidal wave of support. “
To attend, purchase a ticket at
Rise Together, a civic-minded nonprofit, was founded by Greiwe, who is Chief Strategy Officer of Rogers & Cowan/PMK, one of the country’s largest blue-chip marketing and strategy firms where he leads marketing, consumer and strategy efforts.
He said in the L.A. Weekly piece, “This city doesn’t have to be a zero-sum fight between activists and business, between unions and innovators, between the rich and the poor, or the right and the left. Instead, Los Angeles can be a city where we all rise together.”
In the story he was asked, why now?
Greiwe said, “There comes a time in every person’s life, where regardless if you have been in civic engagement, regardless if you have been part of the machine or volunteering at soup kitchens or sitting on charity boards, there comes a time in your life when you look around – let’s be specific – when you look around at L.A. and say alright, I’ve got to do something about this, clearly nothing is changing.”
Was there a specific trigger? “Homelessness,” he answered. “We are just not getting the basics right in this city. Homelessness … the city’s response is unconscionable.”