In the world of sports and gastronomy, sometimes there are surprising crossovers. For example, in an attempt to connect with fans and raise awareness of its brand, a Chilean soccer team announced the launch of an exclusive collection of wines inspired by Chile’s rich culture.

This is one of many cases when soccer players or soccer teams are involved in launching commercial projects. For example, there are many clothing brands, perfumes, real estate projects, and online games from soccer stars.

Famous footballers are behind brands such as Memphis Depay, Études Studio and M10 Streetwear. As far as online gaming is concerned, Penalty Shootout is considered a successful project, as it is rapidly gaining popularity among gamblers. You can familiarize yourself with the game at penalty-shoot-out-slots.com. Its gameplay and dynamics make it clear that soccer professionals were involved in the development.

As for the wine collection, this is the first case of such a collaboration, and as one can already see from consumers’ demand, it is successful.

The story behind the collaboration

The idea of creating the wine collection belongs to Arturo Urquiaga, the founder of Santa Catalina Winery and a passionate fan of the Union Española soccer club. For him, this is not just a business project, but a way to express his love for the team and give something special to its fans.

As the project manager noted, the process of creating this wine line was filled with love for this popular sport and full dedication, which was a perfect reflection of the enthusiasm of both the institution and its employees.

Brand presentation

The presentation of the new wine collection took place at the Spanish stadium, where a tour and tasting were organized for partners and guests. This event was not only an opportunity to get acquainted with new flavours but also an opportunity to spend time pleasantly for those who came to the event. Guests were able to enjoy the atmosphere of the stadium, feel the spirit of the team and appreciate the quality of wines created with love and attention to detail.

Variety of varieties for true connoisseurs

The new wine lineup is represented by a variety of selected varieties, each of which has its own personality and complexity. The wines are produced in the best vineyards of Valle del Maipo, known for its unique climatic conditions and fertile soil. The elegant red color with a rich dark ruby hue is eye-catching, while the superb structure, character and volume make each bottle a true work of art.

The launch of this exclusive wine lineup is not only a way to celebrate Union Española’s rich history, but also a demonstration of the team’s commitment to the community. The wines will be a unique way to celebrate the club’s every achievement, creating unforgettable moments for fans. Union Española is therefore not only strengthening the bond with fans but also offering them the opportunity to be part of something bigger – a true celebration of soccer culture and Chilean tradition.

Such an unusual endeavour opens a new page in the club’s history, allowing fans to enjoy their favourite sport not only from the stands but also at the table. Union Española wines are more than just a drink. It is a true symbol of unity and loyalty to a popular soccer team.